Short pieces on what a solo expert's site should say to the person who decides, not just describe the work.
August 1, 2026
Almost every solo expert website leaves prices off. The reasoning is always some version of the same thing: every engagement is different, and a number without context will scare people away before…
Read →
August 1, 2026
Twenty years in the field. A qualification that took two years and cost real money. A registration that has to be renewed and reported on. Client work you are genuinely proud of.…
Read →
August 1, 2026
You check analytics. People are arriving. They stay a reasonable amount of time, look at two or three pages, and leave. Nobody fills in the form. The instinct is to go looking…
Read →
July 31, 2026
Scroll to the testimonials on most coaching sites and you find a wall of warmth. “A joy to work with.” “She really listens.” “I grew more in six months than in the…
Read →
July 25, 2026
There are plenty of tools that will grade your website. They check load speed, mobile layout, broken links, whether your headings are in the right order. Run one and you get a…
Read →
July 25, 2026
Look at the button at the bottom of your homepage. For most coaches it says the same thing: “Book a discovery call.” Sometimes “Let’s chat.” Sometimes “Schedule a free consultation.” Every one…
Read →
July 25, 2026
Read your own hero section as if you were a Head of L&D with a budget and a problem. Not as the coach who wrote it. As the buyer. Most coaching homepages…
Read →