I build you one that actually brings in customers, with handy little tools and AI built in. Bilingual English and Japanese when you need it.
"Since the refresh, it's boosted traffic, conversions, and inbound leads." John, Sydney
No giant confusing websites. Just what actually brings you customers.
One clean page that explains what you do and turns visitors into emails, calls, or sales.
A quote calculator, a smart form, a "what plan fits me" quiz, small bits that make people trust you.
Site, domain, email signup, and an easy way to take bookings or payments. Everything to look legit.
Tell me what you do, and in a few seconds you'll see a little version of your site, with real words and a real layout. It's a quick demo, and I can build interactive tools like this, including ones running on real AI, right into yours.
Every business needs a different kind of site. Here are a few, each built from the same toolkit. Yours would be made for you.
Trust-first layout with an interactive calculator built in. For planners and accountants.
View demo →
Big photography, gallery, the works. For visual businesses.
View demo →
Clarity, proof, and trust. For consultants and pros.
View demo →
Project gallery, quotes, reviews. For trades that get called.
View demo →Answer three quick questions and I'll point you to the right starting point. No email needed.
Founding rate for the launch, the first 10 clients only. Then it goes up. Lock yours in now.
I'll keep refining until you're happy with your launch. After that, ongoing changes are what the Partner plan is for.
Simple terms: 50% to book, 50% on go-live. One Pager and Lab Kit prices cover the build only. Domain and hosting are separate (I'll help you set them up). The Partner plan includes hosting; the domain stays yours.
You talk to the human doing the work, every step. No account managers, ever.
I've spent 20+ years across product, tech, marketing and sales, and more than 10 of those building websites in WordPress. That mix is the point: I don't just build pages, I build proper user journeys, the path that turns a visitor into an enquiry. Over the years I've quietly helped 50+ founders one to one, behind the scenes, with the interactive pieces that actually move the needle: custom calculators, booking tools, AI assistants, and more. Founder Sales Lab is me taking that work mainstream, so more founders can get a site that brings in customers, not one that just sits there. Happy to show you more examples of what I've built if that helps.
"Founder Sales Lab helped me with my Japan-focused site. Since the refresh, it's boosted traffic, conversions, and inbound leads."
"FSL refreshed two of my sites, including a bilingual EN/JP one. The result is clean and polished, the experience is much smoother for both English and Japanese visitors, and it's helped me build a pipeline of leads for my workshops and online events."
"FSL built me a simple, modern, great-looking landing page, and the turnaround was super quick. Highly recommended for any business owner who needs a new or refreshed site."
Pop in your email and a sentence about what you do. I'll send back a real homepage mockup for your business, free, no pressure. We don't go live until you're happy. That's the deal.