There are plenty of tools that will grade your website. They check load speed, mobile layout, broken links, whether your headings are in the right order. Run one and you get a score and a row of green ticks. It feels like a health check.
Can a website grader tell you if your coaching site works?
It is not the health check that matters for corporate work. A tool can confirm your page loads fast and looks tidy. No tool can tell you whether the person with the budget sees themselves on it. That is the check that decides whether a company hires you, and you have to run it yourself.
A website grader like PageSpeed or GTmetrix measures whether the page loads fast, whether the layout holds on a phone, whether the headings nest in the right order. A Head of L&D measures one thing: can I see my problem on this page. The grader scores the plumbing. The buyer scores the message. A coaching site can pass every grader green and still say nothing to the person with the budget.
Here is how to do it. It takes about five minutes and it needs no software.
How do you audit your coaching homepage yourself?
Open your homepage. Now stop being the coach who built it. You are a Head of L&D. You have a real problem on your desk this week: a director who was just promoted and is visibly out of their depth, and a board that is watching. You have four coach sites open. You will spend maybe forty seconds on each before you decide which one earns a longer look.
Read your homepage with that person’s eyes and answer three questions. Not twelve. Three.
Does the page name my problem? Not leadership in general. My problem: the promoted director, the abrasive VP, the team wobbling through a restructure. If the page only talks about helping leaders grow and unlock potential, the answer is no. Growth is the coachee’s language. Risk is mine.
Does it tell me this coach has done this for a company like mine? Not that clients enjoyed the sessions. That other organisations trusted this person with a real budget and a real leader, and it worked. If every testimonial is a warm personal note, the answer is no.
Does it tell me what to do next in a way that costs me almost nothing? Not “book a discovery call,” which sounds like an open-ended sales conversation. Something with a shape and a takeaway. If the only next step is a vague chat, the answer is no.
Three noes is the common result. That is your health check, and it is a far more useful score than any tool will give you.
What does reading your page as the buyer reveal?
Most coaches are surprised, because the page they built is genuinely good. It is warm, well written, and honest. The problem is not quality. It is audience. They wrote every line for the leader who will sit across from them, and read it back as that leader, and it passes. Read back as the buyer, the same page goes quiet.
Here is the kind of gap the check surfaces. A coach had this near the top of her page: “I partner with leaders to help them grow into the fullest version of themselves.” True, and she is excellent at exactly that. A Head of L&D reads it and learns nothing about whether she can steady the specific director keeping them up at night. One line, rewritten for the buyer, fixed it: “I coach senior leaders through the moments that decide whether a promotion works or fails.” Same coach. Same work. Now the buyer sees their problem in the first sentence.
The check works because it forces the one move the site never made on its own: it puts a stand-in for the buyer in the room. When you are writing your own homepage, you picture the person you love working with, the coachee. You never picture the person who signs the invoice, because you rarely deal with them directly. So the page speaks to the one you can see and stays silent to the one you cannot. The health check just makes you sit in the buyer’s chair for five minutes.
Do it honestly and it stings a little, because you will find that a page you are proud of is talking past the person who pays. That sting is the useful part. It tells you the fix is not a rebuild. It is usually a handful of lines, moved or rewritten, so the buyer finds themselves where they currently find nothing.
The hard part is honesty. It is difficult to read your own page as a stranger, because you know what you meant, and you fill the gaps in automatically. The buyer does not fill them in.
If you would rather have someone else sit in the buyer’s chair for you, that is what the 60-Second Homepage Audit is for. You get the three specific things on your homepage that are costing you corporate work, read the way a buyer reads it. It is US$199, and it comes off the price in full if you go on to a build.
How do I check whether my coaching website works for corporate buyers?
Read your homepage as the buyer, not the coach. Sit as a Head of L&D with a real problem and answer three things: does the page name my problem, does it show this worked for a company like mine, and is the next step low-cost. Three noes is common, and it tells you the gap.
Can a website grader or SEO tool tell me if my coaching site is working?
It can tell you the page loads fast and the layout is tidy. It cannot tell you whether the buyer sees their problem on the page, which is what decides corporate work. That check is human, and you can run it yourself in a few minutes.
Is fixing this a full website rebuild?
A: Usually not. The common fix is a handful of lines, moved or rewritten, so the buyer finds themselves where they currently find nothing. The check tells you which lines.