… in 90 days!
For technical founders who’ve built a solid product and landed early clients – but now want a simple, repeatable way to get leads, book calls, and close deals without burning out.
No hiring. No spamming. No forcing yourself to “be a salesperson.”
Just a system you can run every week.
Your next 10 conversations are already inside your network – you just haven’t activated them.
The 10 Conversations Challenge shows you:
No scripts. No pressure. Just clean momentum.
If you’re a technical founder doing B2B sales yourself, you’ve probably hit this wall:
Sound familiar?
You’re not broken.
You’re not behind.
You just don’t have a system yet.
You don’t need a sales team.
You don’t need to cold-DM 100 strangers.
And you definitely don’t need AI-generated spam.
What you do need is a simple, founder-friendly system you can run every week — one that takes you from:
❌ Invisible → ✔ Magnetic Marketing
People notice you. Your content gets engagement. Conversations start naturally.
❌ Ineffective Sales → ✔ Effortless Sales
Calls feel clean instead of messy. You stop winging it. You start closing predictably.
❌ Inconsistent Revenue → ✔ Predictable Pipeline
No more random spikes. No more “feast and famine.”
Just a rhythm you can trust.
This is exactly what you build inside Founder Sales Lab – a 90-day program that gives technical founders the structure, clarity, and weekly rhythm they’ve been missing to build a Predictable Revenue Engine.
Your startup doesn’t need hype.
It needs a clean, simple system you can run every week – one built around three proven wins:
Magnetic Marketing – Get clear on your niche. Create content that actually sparks conversations. Build an audience of buyers, not spectators.
This gets you visible.
Effortless Sales – Stop winging every call. Use a clean, founder-friendly framework that leads to natural decisions. No pressure. No scripts. No weird energy.
This gets you closing.
Predictable Pipeline – Use a simple weekly dashboard. Run the Double-Down Loop to keep improving what works. Capture everything in your Founder Sales Playbook so you can run (or hand off) the system.
This makes revenue consistent.
Would you like to learn more ? Click the button below for further details!
Hey – I’m Matt 👋
I’ve spent the last 20 years helping teams go from idea to traction – working across product, marketing, and B2B sales.
I’ve partnered with companies like McKinsey, Goldman Sachs, and J.P. Morgan … and mentored 100+ founders on how to position, pitch, and sell what they’ve built.
I’ve run 50+ workshops and accelerator sessions, helping founders sharpen their story, connect with customers, and grow with confidence.
And using the same system I teach here, I 4×’d my own B2B sales.
👉 But here’s the part that matters:
I’ve helped a lot of technical founders – and I know firsthand how awkward and unclear sales can feel when it’s outside your comfort zone.
I’ve seen the same pattern over and over:
That’s why I built Founder Sales Lab – a human-first sales accelerator designed for founder-led teams.
What that means for you:
So you can grow your B2B sales without burning out or becoming someone you’re not.
A clear, repeatable B2B sales system you can run (and scale) without a sales team, without cold spam-and without burning out.
Fill out our contact form
This isn’t a course you’ll forget by week two.
It’s a hands-on accelerator designed to help you sell smarter, move faster, and build a system you can trust.
Here’s what you get:
Your complete, step-by-step path to go from guessing → consistent, using:
Magnetic Marketing:
Effortless Sales:
Predictable Revenue:
Everything stacks together so you can run (and eventually hand off) a clean, repeatable B2B sales engine.
You show up with questions, challenges, stuck points - and we fix them live.
Nothing theoretical.
Nothing generic.
Just smart troubleshooting that gets you moving fast so you never stall.
Plug-and-play frameworks that remove the guesswork:
These aren’t 'downloads.'
They’re tools you actually use every week.
Connect with other AI + B2B founders on the same path.
No bro-hustle.
No fluff.
Just smart people doing real things and sharing what works.
This is the room that keeps you sharp.
Use AI to amplify your effort - not replace your voice.
We show you how to delegate smartly while keeping every conversation human and clean.
"Matt is a great and responsible guy to work with. I tried different coaches before, but he is the best and I got a lot of insight every session. If you are going to work with him, I promise you will develop some great outcomes"
Sales doesn’t have to feel awkward.
This five-minute challenge helps technical founders spark real conversations again — without scripts, spam, or pretending to be someone you’re not.
You’ll get:
Think: cleaner conversations, more momentum, and a pipeline that finally starts moving again.
Copyright © 2025 Founder Sales Lab
