Founder Sales Lab

Homepage Audit

Helping organisations reach their full potential

Strategy, transformation and change consulting.

20 years in industry. Led change at three ASX 100 firms.

Book a discovery call
Says nothing about who this is for.
20 years of proof, buried below the fold.
No reason for a buyer to act now.
A real homepage

Looks fine, right?

Watch what a 60-second audit finds.
Also included

Not just the problems.

Video walkthrough
4:12
Improvement roadmap
1
2
3
4
3 fixes found

Now do it on yours.

Get your audit → A video walkthrough of how to fix it, plus a one-page improvement roadmap. Delivered in 3 working days.
3 fixes found

You can walk a client through the hardest decision of their career. You can’t see what your own homepage fails to say to the person deciding whether to hire you. That’s not a flaw. It’s just hard to read your own page.

You wrote it. You know what you meant. A stranger arriving cold gets thirty seconds and none of your context.

What you get

How it works

You pay, I audit your live homepage, and the video lands within three business days. No call, no meeting to book.

I take four audits a week. I record each one myself on your actual page, and a rushed one is worth nothing to you, so when the week is full the next spots open Monday.

My guarantee

If it doesn’t show you something you didn’t already know, tell me and I’ll refund it. No form, no argument.

And if you decide to have me rebuild the site within 14 days, the US$199 comes off the build price in full.

Get your audit, US$199 →

What I’m actually looking for

Not typos, and not whether the design is current. Three things:

Does the page name the person it’s for? Most expert sites describe the service. The reader is trying to work out whether they are the kind of person you work with, and often the page never says.

Is your proof where the decision happens? Credentials, results and the client story that sounds like theirs are usually at the bottom, well past the point the reader has already decided.

Does the next step offer anything? “Book a discovery call” asks a stranger for thirty minutes and promises nothing in return. That’s an ask dressed as an offer.

Who this is for

Solo experts whose website plays a real part in how work arrives: consultants, coaches, counsellors and therapists, fractional executives, accountants, bookkeepers and advisers, and independent specialists of most kinds.

If your work comes entirely through referral and your site is a business card people glance at after someone has already recommended you, the honest answer is that your US$199 is better spent elsewhere. I would rather say that here than after you have paid.

Why there’s no call

Because you don’t need one, and neither do I. You would spend thirty minutes establishing things this page already tells you. If the audit is useful and you want to talk about a rebuild, we talk then. Your time is better spent doing the work you are paid for.

What happens after

Nothing, unless you want it to. There’s no follow-up sequence and no drip campaign. Plenty of people take the roadmap and do the work themselves, and that is a legitimate outcome of buying this.

If you do want it built, the audit fee comes off the build in full within 14 days. See pricing →

Get your audit, US$199 →

Charged in US dollars. You’ll be asked for your homepage URL at checkout.

Does your homepage speak to the buyer?

Get the 60-Second Homepage Audit: a short video of me walking your real page, three fixes and a rebuild roadmap, in three business days. US$199, credited in full against a build.

Get your audit →