Founder Sales Lab

About

Matt, Founder Sales Lab

Most people who build websites for solo experts are designers or developers. I am a sales and marketing operator who understands how expertise actually gets bought. That combination is the whole point.

I have spent 20 years in product, sales, marketing and comms in tech, and mentored people across all of it. I have also been the solo operator: I have run my own practice as a financial planner, a coach and a consultant.

So I read your homepage twice, once as you and once as the person deciding whether to hire you. Most expert sites speak fluently about the work and say almost nothing to that person. That gap is what I fix.

How I work

It starts with the 60-Second Homepage Audit: three specific fixes on your real page, plus a rebuild roadmap, delivered async in three business days. No call required. If you decide to go further, the audit fee is credited in full against a build, and you work directly with me the whole way. No account managers, no hand-offs.

Where I work

I am based in Sydney and work with solo experts anywhere. I build in English and Japanese, and the Australia and Japan corridor is the part of this I am genuinely hard to replace on.

Does your homepage speak to the person deciding?

Get the 60-Second Homepage Audit: three fixes on your real page plus a rebuild roadmap, in three business days. $199, credited in full against a build.

Get your audit →

Does your homepage speak to the buyer?

Get the 60-Second Homepage Audit: a short video of me walking your real page, three fixes and a rebuild roadmap, in three business days. US$199, credited in full against a build.

Get your audit →