To raise or not to raise…
That becomes a key question as you build your startup, find product-market fit, and begin to scale.
There are pros and cons to both paths, but perhaps the most overlooked factor is control.
Startups that choose to bootstrap remain 100% in the hands of their founders. The only people responsible for progress – are you.
You can grow lean, stay profitable, and still build a thriving business – even a lifestyle one if that’s what you’re aiming for.
On the other hand, if you’re chasing a faster path to scale, an exit, or don’t mind sharing equity with external investors and VCs, then raising capital (and taking on the pressure that comes with it) might be your route.
One of the reasons we started Founder Sales Lab was to give founders the confidence to grow without external money – though the same principles also empower funded startups.
Because relying on customers’ money alone, you can still build an awesome, impactful, and successful company.
It’s something worth considering as you start to gain traction …
Do you want to retain control and grow sustainably, or accelerate with outside funding – and potentially give up some say in how your startup evolves?
So, what’s your plan?
Will you bootstrap all the way, raise early, or grow until it feels right to bring investors in?
Would you like to join our program ? If so, you can learn more about our Global Accelerator here.
