Let’s be honest – most founders don’t set their price for their AI or B2B Offer.
It’s much easier to wing it.
Maybe its a number that “feels right,” based on what they think people will pay, what they’ve seen competitors charge, or what makes them feel less uncomfortable saying out loud.
Then they spend the next few months second-guessing whether it’s too high, too low, or totally off.
But pricing shouldn’t be emotional – it should be intentional.
Pricing is simply a reverse-engineered version of your goals, your capacity, and your customer’s perceived value. Once you understand that, everything changes.
Start with the Goal, Not the Guess
Let’s say your target is to make $10K per month.
That could look like:
- 3 clients at $3,500
- 5 clients at $2,000
- 10 clients at $1,000
Different models.
Same goal.
The right one depends on your delivery model, available time, and how deep you go with each client.
That’s what pricing really is – a design decision, not a random number you pull out of thin air.
Ask Better Questions
Instead of asking “What should I charge?”
Try asking:
- How many clients can I realistically serve at once?
- What’s the transformation worth to them – in time, revenue, or results?
- What price helps me hit my target without burning out?
When you shift the question, you shift your confidence.
Build a Pricing Framework, Not a Range
Every founder should have a simple pricing system — not just a price list.
One that accounts for:
- Your income goals
- Your capacity
- Your positioning and perceived value
This turns pricing from guesswork into math – and from hesitation into clarity.
Final Thought
Your price isn’t just a number.
It’s a reflection of your strategy, your focus, and your belief in the value you deliver.
When you stop guessing and start designing your pricing, you stop chasing “what feels right” – and start building a business that works right.
If you’ve got a few customers already, but still wavering on price, and want help scaling your marketing, sales and locking in your offer while building a predictable pipeline – then you might be interested in watching our 3-Step Sales System of B2B and AI Startup Founders.
