Build real conversations now – and a sales system you trust in 2026.
This is a small, focused group program for B2B tech and AI founders who don’t need more theory – they need clarity, momentum, and a way forward that fits how founders actually sell.
Small cohort. Deliberate pace.
Next group starts February 2026.
The aim is simple:
If last year felt reactive or noisy, this year doesn’t have to.
Over the next 90 days, you will:
This is founder-friendly selling for technical founders who don’t want to become salespeople.
I used to think December and January were months to slow down.
In 2023, I did exactly that — and paid for it later.
At the end of 2024, I tried something different. I simply kept showing up.
The result: I 4×’d sales in December and carried strong momentum into January.
Yes, in Australia it’s summer. Yes, many people slow down now … but globally you have so many opportunities too.
A simple weekly revenue rhythm took me to nearly $2M ARR without hiring sales reps or spamming strangers.
Now I’m helping 10 founders install the same system before Q1 ends this year.
A simple, reliable system designed for technical founders who want clients without becoming full-time salespeople.
Phase 1 – February: Clarity + Positioning + Setup
Outcome: You enter Q1 with confidence and direction instead of scrambling for clarity.
You’ll install the foundation of your Predictable Revenue Engine:
Content Prompts that spark conversations before the year ends
You start the year clear, not confused.
Phase 2 – Q1: Founder-Led Sales Clarity – Weekly Outbound + Real Conversations
Outcome: Calls every week instead of random trickles.
This is where the engine comes online:
Deliverables include:
You stop hoping. You start running a system.
Phase 3 – Mid-Year: A Scalable, Delegate-Ready Sales Engine
Outcome: Sales becomes a rhythm you trust, not something you chase.
This is where we turn your weekly execution into a durable engine:
By mid-year, you have a system you can hand to a rep without breaking it and scale into 2027.
For founders who want deeper signal, faster iteration, and private guidance, I’m offering a limited 1:1 acceleration option alongside the group program.
What’s different:
This is for founders who:
Only 3 spots available.
Investment: $10,000 (one-time)
Designed for speed, depth, and focus – not volume.
If this option makes sense, you can indicate it in the application.
Now is the best time of the year to sharpen your sales foundations. Buyers are engaged. Calendars are open. And founders who start with clarity build momentum fast.
This cohort includes a tight 3-week sprint designed for one outcome:
Getting your Sales Clarity Really Tightened
You’ll get:
Most founders land warm calls within the first few weeks.
All included for this intake only.
Try it for 14 days.
If you don’t love it or the system doesn’t click, tell me. I’ll refund you. No drama.
Group Program
One-time payment: $2,499 (Best value for February 2026 start)
Or 3 monthly payments of $899
Includes:
This is for B2B technical founders who:
Have 3-10 customers
Don’t have a sales co-founder
Want clarity in January and conversations in February
Are tired of inconsistent pipelines
Want a system they can run themselves
Are friendly, coachable, and fast to move
Who it’s not for: brand new MVPs, zero-revenue founders, shortcut hunters, or anyone trying to outsource sales before learning it.
What To Do Next
Seats are capped at 10.
Applications close Saturday, 7 February 2026.
Cohort starts Wednesday, 11 February 2026.
Prefer a quick question?
P.S. As soon as you join on the first day of the cohort, you’ll receive the February Jumpstart Sprint.
It takes about 20 minutes to set up and often generates warm replies early in the month.
Start the year ahead – not catching up.
© 2026 Founder Sales Lab. Founder-Led Sales for B2B Startups.
