Most founders drift through this month.
They assume buyers aren’t buying and sales can wait until January.
But December is when the noise drops and smart founders quietly win. Buyers reply. Competitors switch off. And the people who set up their go-to-market now walk into January miles ahead.
So I’m opening a small case study group for B2B technical founders who want to start the new year already moving – and here’s the map that is gonna get us there:
The aim is simple:
GTM clarity by Christmas.
Weekly conversations and conversions by Q1.
A predictable founder-led sales engine that is scaling by next Christmas.
If this year felt like a wild roller coaster, next year doesn’t have to.
Over the next 90 days, you will:
This is founder-friendly selling built for technical founders who don’t want to become salespeople.
I use to think December and January were time to slow down in 2023 I slowed down like most … but then at the end of 2024, all I did was show up and I 4X’d my sales in December.
You see us Aussies tend to have their summer vacation over December and January, and school doesn’t start till Feb.
But even though many people slow down, there is STILL plenty opportunity for us to ramp-up and make sales.
A simple weekly revenue rhythm helped me. It took me to almost $2M ARR without hiring sales reps or spamming strangers.
Now I’m helping 10 founders do this, with the same system before the year ends.
A simple, reliable system designed for technical founders who want clients without becoming full-time salespeople.
Phase 1 – Before Christmas: GTM Clarity + Positioning + Setup
Outcome: You go from invisible to hitting January already moving while everyone else is ‘just getting back into it.’
You’ll install the foundation of your Predictable Revenue Engine:
Content Prompts that spark conversations before the year ends
You finish December with clarity instead of chaos.
Phase 2 – Q1: Leads Every Week + Real Conversations & Conversions
Outcome: Calls every week instead of random trickles.
This is where the engine comes online:
Deliverables include:
You stop hoping. You start running a system.
Phase 3 – By Next Christmas: A Scalable, Delegate-Ready Sales Engine
Outcome: Sales becomes a rhythm you trust, not a roller coaster.
This is where we turn your weekly execution into a durable engine:
By next Christmas, you have a system you can hand off to a co-founder or sales hire without praying it works.
December feels slow, but it’s the best month of the year to set up your sales system. Buyers reply. Competition disappears. And founders who sharpen their GTM now glide into Q1 while everyone else resets their calendar.
This cohort includes a tight 10-14 day sprint designed for one outcome:
GTM clarity by Christmas.
You’ll get:
Most founders hit January with momentum instead of a cold start (problem ).
All included for this intake only.
Try it for 14 days.
If you don’t love it or the system doesn’t click, tell me. I’ll refund you. No drama.
One-time payment: $2,499 (Best Value for Christmas)
Or three monthly payments of $899.
Both include all bonuses, calls, templates, and the extra month of support.
This is for B2B technical founders who:
Who it’s not for: brand new MVPs, zero-revenue founders, shortcut hunters, or anyone trying to outsource sales before learning it.
Step 1. Apply now.
Step 2. We’ll review your application and confirm your spot.
Step 3. Once accepted, we’ll onboard you and book your plan for Christmas.
Seats are capped at ten.
Applications close Sunday, November 30. When the cohort fills, it closes.
If you prefer a quick chart, DM us on LinkedIn or Instagram and we’ll reply promptly to you there too!
As soon as you join, I’ll send you the Christmas Content + Conversations Plug’n’Play Template to start engaging potential leads instantly. It takes about twenty minutes to set up and tends to unlock a fast win before the holidays. Start the year ahead, not catching up.
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