The 10-Minute Hero Founder Test

A Founder Unlocking their ability to scale their sales.

Are You the Bottleneck That’s Killing Your Revenue?

Ever feel like every sale routes through your inbox? Every decision needs your sign-off?

You might be trapped in the Hero Trap-a hidden bottleneck that stalls growth for 90% of founder-led startups.

This 10-question test reveals the early warning signs – and shows you how to fix them fast.

  1. Check what applies.
  2. Count your score.
  3. Get your next step.

THE TEST (10 Greatest Hits)

Score 1 point for each “Yes”:

  1. You’re still the best closer in the company.
  2. You’ve hired reps, but they flame out in under 90 days.
  3. You’re rewriting sales emails because “they just don’t get it.”
  4. You discount to close, then regret it.
  5. You keep hiring 1 rep at a time “to save budget.”
  6. You’ve made less than 5 real discovery calls in the past 30 days.
  7. Your “playbook” lives in your head—or in old Zoom calls.
  8. You obsess over CRM setup more than pipeline velocity.
  9. You still believe the perfect Head of Sales will “fix everything.”
  10. You’re trying to sell to everyone instead of owning one niche.

SCORE & DIAGNOSE

ScoreDiagnosisWhat’s Next
0–3You’re System-ReadyHire a rep and plug them into your playbook.
4–6You’re in the Hero TrapYou’ve got traction, but YOU are the bottleneck.
7–10You’re in Build ModeYou’re stuck in prep, not pipeline. Time to activate.

WANT THE FULL 30 SIN SCORECARD AND FIX?

Want to uncover all 30 sins blocking your sales – and get the fix for each?

🎯 Download the full “30-Sins Sales Readiness Assessment” via the form below.

Or if you’re already nodding painfully at 5+…

👉 See how we can help you build a Predictable B2B Revenue Engine.

The Hero Founder Sales Readiness Assessment

About the Author

Matty A

Founder Sales Coach who also Leads Sales for a Tech Staff Augmentation Company. Matt supports the broader startup ecosystems across Australia and Japan with events, mentoring and connecting people across his network. Based in Sydney, he frequently travels back to Japan and across broader Australia too.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may also like these