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Strategy & growth advisory

The hardest calls a founder makes are rarely the obvious ones.

We advise early and scaling companies through the decisions that don't fit a playbook, like market entry, fundraising and expansion, without the bloat of a large consultancy.

A strategy working session
Trusted by founders backed by
SequoiaAccelBlackbirdSquare PegAirTree
120+
founders advised
$340M
raised by clients
9
markets entered
14 yrs
combined experience
The practice

Three ways we help you move.

Plain language, no jargon. In five seconds a founder knows whether we're the right call.

Market entry

Where to go next, how to get there, and what it will cost. We map the path before you commit capital.

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Fundraising strategy

Story, deck, and target list. We get you investor-ready and into the right rooms in the right order.

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Growth advisory

An ongoing sounding board for the decisions that don't fit in a playbook.

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Self-assessment

Where do you actually stand?

Three quick questions and we'll point you to the part of the practice that fits. No email required.

1 Tell us how clear the decision is
2 Pick what it's really about
3 Choose the support you want
We know exactly which decision is keeping us up at night.
The decision in front of us is about…
We need someone who will…
Recommended engagement

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★★★★★

"They cut through six months of going in circles in a single afternoon."

Founder & CEO · Series-A SaaS company
Selected work

Proof, not promises.

Meeting
Market entry

A SaaS scale-up enters Japan

Mapped a market-entry path and partner shortlist; first enterprise client signed in four months.

Planning
Fundraising

An oversubscribed seed round

Repositioned the story and deck for a climate startup; closed in eight weeks.

Facing a decision you can't un-make?

Book a 30-minute consult. We'll tell you straight whether we can help, with no pitch.

Book a consult →